Womenswear brand Temperley London has opened its first standalone store outside the South East in Leeds.
The brand launched at Hammerson’s flagship destination Victoria Leeds on 15 November 2019.
The outlet stocks the Temperley London Autumn and Winter 2019 collections, along with a select offering from its Bridal collection.
Iain Mitchell, UK commercial director at Hammerson, said: “Temperley London’s unique design-led products will be a great addition to Victoria Leeds, and will really complement the broader fashion offer at the destination, which includes the likes of Louis Vuitton and Vivienne Westwood Outlet.
“Pop-up stores are a great way for brands to test out their offer in new locations, and also help us to keep our destinations fresh and exciting for consumers.
“Across our portfolio, when it comes to fashion, we’re looking for unique, independent brands that deliver products and an in-store experience that breaks the mould, and Temperley London is a great example of that.”
Luca Donnini, chief executive of Temperley London, added: “Temperley London is aiming to expand its own retail operation in key UK locations outside London; we have chosen Victoria Gate as a first step.
2This is part of a strategy which aims to give access to a wider audience in our national market. Leeds will be an important space to showcase our new product categories launching in 2020, together with the magic bridal collection.”
Temperley London focuses on women’s ready-to-wear collections, and offers a comprehensive range of daywear, cocktail and eveningwear. The brand was founded by Alice Temperley MBE in 2000, and she continues to head up the creative direction of the business.
It currently has four standalone stores, including its flagship outlet in Mayfair, and its products are distributed in more than 30 countries across the world.